you do the math, short version
$2.69 -- one gallon of store-brand whole milk (including high-heat pasteurization, growth hormones and prophylactic antibiotics at no extra charge) at demoula's market basket supermarkets.
$1.55 -- one quart of shaw farm whole milk (including low-heat pasteurization and absolutely no growth hormones or prophylactic antibiotics) at shaw farm in dracut.
$2.00 -- one quart of the same shaw farm whole milk at c'est on merrimack street in downtown lowell. (the real deal for health and flavor-conscious downtown residents who prefer not to drive over the river to dracut for their fix)
$2.69 -- one quart of the same shaw farm whole milk at market street market on market street in downtown lowell, (coincidentally the same price of a GALLON of demoula's), and that's not even counting the no-charge and patronizing song and dance about how it's supposedly only a dime more than at c'est, and the same price as over at shaw farm in dracut... even though you know it all to be BS.
like the mastercard people like to say--priceless.