let's stipulate two things for the record, shall we:
people WANT to spend more money on good beer.
establishments WANT people to spend more money.
so, what's missing, you ask?
how about GOOD BEER!!!!
take this michelob ultra ultimate swill. it was all you could order at one of the downtown venues this past saturday night if you were absolutely lifetime sick of bud/bud light, the ultimate kleenex of bland, tasteless and ubiquitous garbage beer. (and i won't inflame the conversation by naming names--other spots i visited opted for things like heineken and coors light, which are, if i might be so humble as to suggest, even worse). where was the guinness? (a pint of guinness has fewer calories than a pint of that michelob ultra 19th hole, by the way) where was the harpoon ipa? (doesn't anyone care about drinking local?) where was anything, ANYTHING, with even the slightest hint of drinkability among the dreck and dross and absolute sewer effluent being poured everywhere a person might look?
nowhere, that's where.
if you were out downtown this past folk festival you were wincing through plastic cups and "aluminum bottles" of the worst of the worst, and you were among the legion who said things like "this stuff is so bad--i think i'm going over to the worthen". and the downtown beer merchants (they actually ran out of budweiser where i ended up) count the rumpled dollar bills in their till and continue to figure, "well, that's all there is".
people will spend good money on good beer. ward 8 is full of people every night proving it. the back page is full of people every night proving it. even the old court, who was guilty of heinekening and coors lighting their outdoor crowd on saturday night, is proving it every other night indoors at least.
why is this so hard to get???
the paper blog of record suggesting that lowell was "shining" this past weekend for folk festival. i will tell you, if there was any shining going on, it was the curious mixture of glistening just-fallen rain combined with reeking sticky puddles of michelob ultra 19th hole poured from the "i'd rather pour it out than drink it" cans of everyone unlucky enough to have been duped into buying one.